A critical look at the travel shopping cycle and what makes travelers book at one site over another. Travelers typically look at 20 or more site, less that 5% book on average. This is a magazine that was put out as a information sharing document. it was placed on Slideshare as well as on the website.
Travel Shopping: http://axses.com/destinationmarketing/1-shopping.html
|This issue examines travel shopping and tourism branding. It looks at direct sales versus distribution and its effect on brand integrity (get a copy of travel shopping >>> ).AXSES blogs have dealt with this before but the topic has heated up in a market where ever sales and marketing avenue matters. All the forecasts to this point have shown a steady growth in Direct Vs Distribution sales. But with Best Rates Guarantee in Distribution and Direct sales coming at a premium rate, these might well be reversed. The changes will determine who controls the product and the brand.|
Related links on direct vs distribution travel shopping
|Phocuswright||OTAs still dominant but the mix is changing | Non booking sites gain market share
Small OTAs are stealing business from the Big 7. | Destinations sites gain market share
|USA today||Supplier Direct not Offering Competitive Rates Bad news for hotels|
|Max Starkov||Choice drops Expedia Claims terms unreasonable|
|Robert K Cole||What is more important to a hotel, its Brand, or Expedia? What it may mean|
|AXSES Blogs|| The New order | Book Direct | Distribution Crossroads | Destination marketing | Marketing’s new Ps
Who is the Supplier | Advertising Crossroads |
Mobile Travel Magazine
Mobile Travel was developed as a lead publication, given away free, in the first iteration., to anyone those who “Liked” our Facebook Page.
Mobile Travel: http://www.slideshare.net/irclay/hotelmobile3a-hres