Travel Shopping has not change much, travelers check out many sources and look at dozens of websites, They still want comfort, convenience and saving. What has changed is the channels they shop in and the media available for reviews, bookings and advertising. That has all changed and is changing daily, it seems.
If you are interested in marketing hotels and tourism be sure to get on the mailing list for Ian R Claytons’ new book, it will be published pretty soon and its the latest techniques in hospitality marketing. What works and what does not in with all the latest changes in content marketing, Google penalties and post Panda, Penguin and Hummingbird changes to the way search works. Never mind all that the whole universe has changed, mobile is exploding and everyone has an app. Facebook is becoming very hot in delivering targeted advertising and publishing has become digital. In the new book, and the sequence that follow, Clayton will take you behind the scenes to discover the new marketing landscape for travel and tourism.