Marketing Educational Magazines

Travel Shopping Technology – A review of how travelers shop and what makes them buy or book travel

Travel Shopping

A critical look at the travel shopping cycle and what makes travelers book at one site over another. Travelers typically look at 20 or more site, less that 5% book on average. This is a magazine that was put out as a information sharing document. it was placed on Slideshare as well as on the website.

Travel Shopping: http://axses.com/destinationmarketing/1-shopping.html

This issue examines travel shopping and tourism branding. It looks at direct sales versus distribution and its effect on brand integrity (get a copy of travel shopping >>> ).AXSES blogs have dealt with this before but the topic has heated up in a market where ever sales and marketing avenue matters. All the forecasts to this point have shown a steady growth in Direct Vs Distribution sales. But with Best Rates Guarantee in Distribution and Direct sales coming at a premium rate, these might well be reversed. The changes will determine who controls the product and the brand.

Related links on direct vs distribution travel shopping

Phocuswright		OTAs still dominant but the mix is changing \| Non booking sites gain market share Small OTAs are stealing business from the Big 7. \| Destinations sites gain market share
USA today		Supplier Direct not Offering Competitive Rates Bad news for hotels
Max Starkov		Choice drops Expedia Claims terms unreasonable
Robert K Cole		What is more important to a hotel, its Brand, or Expedia? What it may mean
AXSES Blogs		The New order \| Book Direct \| Distribution Crossroads \| Destination marketing \| Marketing’s new Ps Who is the Supplier \| Advertising Crossroads \|